Doing it Short video In operation , Video content is very important . We are usually in Short video The popular videos on the platform are all creative . therefore , We're going to have fun Short video Do a good job in video marketing , We have to start with the content . today qinghai City Short video The operating company will tell us about Short video Five key elements in operation , It can be said that these five elements determine whether your video can be successfully introduced into the recommendation pool , Get more traffic .

One 、 Video title

The title of the video is not attractive , No one will turn on the video , Naturally, there is no user behavior , No user behavior , The system will think that the video is not worth recommending , Naturally, you can't get into the recommendation pool, and you won't be recommended . So video titles are just as important as we write we media articles , Pay attention to the length of the title 、 Attraction and integrity , We should also pay special attention not to be a party headline , Finally, we should pay attention to the consistency and authenticity of the title and content . After all, the title determines whether others are willing to take a look at it , So we must not despise .

Two 、 Video cover

If the video cover is an enterprise, it's better to be unified , After all, the vertical field is also one of the criteria that must be implemented in the new media , If it's personal Short video It's not uniform , Clean and tidy, too , You can see the theme at a glance , Because it determines whether the viewer will continue to watch , I like it , Will leave a message and a series of factors to improve the weight of video .

3、 ... and 、 Video features

The characteristic of video is whether the video is high-definition codeless video , Whether there is a black edge , Is the canvas intact , Whether there are advertisements , Whether there are watermarks of other video software and the uniformity of the whole picture , Including the photo environment , It is worth mentioning that if the photo environment is too chaotic , It will also have an impact on video introduction , Short video We must pay attention to this when operating .

Four 、 Play experience

This is mainly about the fluency of video playback , If the picture quality is very low and the playback is stuck , Naturally, they won't be introduced .

5、 ... and 、 Video content

Video content is mainly from the video's popularity 、 Freshness 、 Originality 、 Appreciation 、 The level of brilliance and integrity , System to judge whether to introduce or not , Let's not talk about integrity , No matter what you take pictures of, no one wants to watch only half of the videos , If there is a sequel, it must be indicated in the title , And the hot degree is the hot degree of topic selection 、 The heat of the characters and the heat of the topic ; Freshness refers to the novelty of the subject or the common method of taking photos, which is one of the important factors of whether the video will be introduced , The novelty of the theme can be the focus of the times , And the method of taking photos can be the common way of taking photos in the early stage , It can also be arranged in the later stage ; Appreciation naturally refers to the beauty of the video 、 The flow of the plot ; Originality refers to the scarcity of your content , From music to pictures to content planning, it's all for you , The ultimate brilliance is the meaning of the video you take , Is there a common bright spot , It has a common meaning .

The above is the summary of jutui media qinghai City Short video On behalf of the operating company for you to analyze the five elements of short video marketing information , If you want to know something reliable Short video Agent operators can also choose to cooperate with us .

As an internet field, jutui media has authoritative qualifications Short video Acting as an operating company , With a professional team , Responsible attitude to serve every enterprise customer , Contribute to the development of every enterprise . For more information, please add our wechat /QQ：2696584379 You can also make a phone call ：010-86399611 Consultation .